App of the Week

By: Jun 17th, 2017 12:04 am

Who What Wear Shopping App

htwEditorial and e-commerce fashion portal Who What Wear has unveiled a branded shopping app, as it moves to take its success to the next level. The app, dubbed Shop/Who What Wear, is for iOS and allows users to shop a selection of looks whilst retaining the look, feel and tone offered on the main parent site, which produces content focused on celebrity fashion and street style. Gucci, Reformation, Moda Operandi, Barneys New York, Neiman Marcus Group and Urban Outfitters Inc., are among the first selected brands in a 30-strong portfolio which have signed on to be sold via the app, with the company to also have its own Who What Wear Collection for Target, which launched last year available on the app (via WWD). The app launch also marks a fresh way of shopping via Who What Wear, with the app allowing for all transactions to be executed within the app in a single cart – as opposed to pushing consumers out to partner brand sites for purchases, as per the traditional modus operandi of the parent Who What Wear site. In addition to the app providing a single shopping cart, relevant discount codes are also automatically added.

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