Creative Career In Fashion Photography

Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines. This field is recognized as an extremely glamorous profession and also a highly creative and well paid career. Fashion photographers take pictures of models wearing the latest clothes, accessories, hairstyles and make-up for commercial use. Images may also be of fashion accessories. The photographs are used in a variety of media, including books, reports, advertisements and catalogues. This photography is undertaken in studios and frequently in outdoor locations. The various avenues for progressing in this direction include freelancing, with or without an agent, gaining employment with a retailer, fashion publication, fashion house, advertising company, fashion manufacturer or direct mail company or by opening one’s own studio.

Course Areas

You do not have to be a graduate to become a fashion photographer. What you need is passion for photography. There are many institutes which provide diploma/degree courses in fashion photography, but in many cases people opt for apprenticeship with a senior photographer. To be a fashion photographer you must have a strong visual, an eye for detail, attentiveness to colour, shapes and shadows, artistic sensitivity and the ability to work in difficult conditions.

Career Options

Very few photographers get to work with the exclusive agencies that deal with the top fashion work. Those succeed in attracting enough work to earn a living are likely to be the most creative, who are able to adapt to rapidly changing technologies and are adept at operating a business. They are also excellent at building and retaining relationships with other professionals. Entry level positions are rare so gaining a position as a photographer’s studio assistant is desirable.

Remuneration

The income will depend upon the

caliber of the person as a fashion photographer, and therefore, it differs from person to person. Generally, the fashion photographers employed with fashion houses or ad agencies usually start with a salary in the range of Rs. 6000 to 12000 per month.  Freelance fashion photographers can get between Rs. 9, 000 to 15, 000 per day. The established one can get a little more.

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