Tata Steel Starts ‘Doors of India’ Campaign

Chandigarh: Tata Steel’s ‘Doors of India’ Campaign’, launched under the aegis of the ‘Pravesh’ brand, has reached Chandigarh. The campaign was launched with an objective of finding and collecting beautiful doors. The four-and-a-half-month long campaign has 12 members of Tata Steel participating in the journey along with the company’s distributors and sales force. “The campaign is aimed at conveying to the country the importance of doors in a home. Doors as a property have been fondly associated with the symbol of power of any building, of any country or of any house. The Doors of India campaign will help Tata Steel to reach out to the people and open doors to business in this category which has huge potential”, said Peeyush Gupta, Vice President – Steel (Marketing & Sales), Tata Steel. The ‘Doors of India’ campaign aims to offer wood finish steel doors with better aesthetics to consumers. The company said introduction of ‘Pravesh’, steel doors that reflect the elegance of wood, in the company’s brand portfolio is a move to provide value-added home solutions to individual house builders in semi-urban and rural markets. Highlighting the thought behind the initiative, Tata Steel said ‘Doors of India’ campaign is a small step towards the larger goal of addressing environmental issues.

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