Ambuja Cement Launches ‘Ambuja Plus Cool Walls’

Himachal This Week, Dharamshala

India’s leading cement manufacturer company, Ambuja Cements Limited has launched an innovative green building offering for individual home builders – Ambuja Plus Cool Walls. The revolutionary product with ‘Heat Barrier Technology’ maintains a 5° C temperature difference indoors – no matter how hot or cold the external temperature is – thus saving energy. Following the excellent response to Ambuja Plus Cool Walls in Gujarat, the product has now been launched in Punjab and Himachal Pradesh recently. In the next few months, it will also be introduced in different markets across the country. Ambuja Plus Cool Walls is made of heat-resistant concrete blocks and Blockol – Block Jointing Mortar – for joining these blocks. Traditionally, clay brick walls need to be cured, whereas, Ambuja Plus Cool Walls does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer. Ambuja Plus Cool Walls are stronger than walls made from any other material. Commenting on the launch, Ambuja Cement MD & CEO Ajay Kapur said, “Ever since our inception, innovation has been the hallmark of all our offerings. The introduction of Ambuja Plus Cool Walls reinforces our strong commitment towards delivering high strength, performance and sustainable development. We are confident that this new product will provide further impetus to our vision so that the “World Builds Better”. This is yet another step towards environmental friendly construction. We are very excited to see the enthusiasm of the construction fraternity to our offerings.”